Cyberservice: Taming Service Marketing Problems with the World Wide Web - Here comes mass customization to the rescue. And you thought marketing your services was going to be hard
| Year of publication: |
1999
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|---|---|
| Authors: | Pitt, Leyland ; Berthon, Pierre ; Watson, Richard T. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 42.1999, 1, p. 11-18
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