Cynical segmentation of environmental markets : the product of marketers' dispositions or corporate demands?
Gerard P. Prendergast ; Edmund R. Thompson
| Year of publication: |
1997
|
|---|---|
| Authors: | Prendergast, Gerard P. |
| Other Persons: | Thompson, Edmund R. (contributor) |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 6.1997, 4, p. 17-34
|
| Subject: | Umweltmanagement | Environmental management | Marktsegmentierung | Market segmentation | Unternehmensethik | Business ethics | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001243551