Dangerous solutions : case study of a failed e-project
Year of publication: |
2010
|
---|---|
Authors: | McLaughlin, Stephen |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 31.2010, 2, p. 24-33
|
Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Projektmanagement | Project management | Erfolgsfaktor | Success factor |
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