Danone, les mouvements stratégiques d’une multinationale française

This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of profitable growth. In a highly competitive market, Danone has succeeded to become one of the global leaders in the food processing industry.

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Year of publication:	2013-07
Authors:	Hertrich, Sylvie ; Kalika, Michel ; Mayrhofer, Ulrike
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	entreprise multinationale \| mouvement stratégique \| croissance \| Danone \| multinational company \| strategic move \| growth

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	L21 - Business Objectives of the Firm ; L25 - Firm Size and Performance ; M16 - International Business Administration ; Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010760431