Daring routine : examining the tourists’ risk perception attitudes through the characteristics of travel frequency and revisit frequency

The turbulent times have led to increased research on risk perception by tourists. Our research aims to measure whether tourists’ risk perceptions are also related to travel frequency, not just revisit frequency. Our study examined tourists with a representative sample (N=387). Pearson correlation and basic linear regression analysis were used to test hypotheses. The main finding of our study was that those who travel more often have lower destination risk perception, but it was not ultimately true that those who revisit the same destination more often have lower destination risk perception. The scientific novelty is that, along with the destination-based research logic, the ‘legitimacy’ of a tourist’s travel frequency and the tourists’ internal travel characteristics as a tourist-based research logic can be an accurate indicator in researches on risk perception.