Das 1x1 des multisensorischen Marketings : multisensorisches Branding, Marketing mit allen Sinnen, umfassend, unwiderstehlich, unvergesslich
[Stephan Vincent Nölke, Christiane Gierke]
| Alternative title: | Das Einmaleins des multisensorischen Marketings |
|---|---|
| Year of publication: |
2011
|
| Authors: | Nölke, Stephan Vincent ; Gierke, Christiane |
| Publisher: |
Köln : Ed. comevis |
| Subject: | Markenführung | Brand management | Neuromarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 232 S. Ill., graph. Darst., Tab. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Enth. Literaturverz. (S. 210-221) und Index |
| ISBN: | 978-3-00-032143-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411082