Extent: | XV, 372 S. graph. Darst. 21 cm |
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Series: | Schriften zum Marketing. - Frankfurt, M. [u.a.] : P. Lang, ISSN 0721-5819, ZDB-ID 597578-5. - Vol. 9 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 1982 |
Notes: | Mit graph. Übersichten Bibliogr. S. 355-372 |
ISBN: | 3-8204-7626-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000012588