Data analysis for digital transformation : the example of willingness to share personal information
Christopher Schumacher, Felix Eggers, Peter C. Verhoef and Peter Maas
| Year of publication: |
2024
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|---|---|
| Authors: | Schumacher, Christopher ; Eggers, Felix ; Verhoef, Peter C. ; Maas, Peter |
| Published in: |
A research agenda for digital transformation : multidisciplinary perspectives. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-0353-0643-5. - 2024, p. 281-326
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| Subject: | Information sharing | Data privacy | International market segmentation | International marketing | Latent class analysis | Datenschutz | Data protection | Informationsverbreitung | Information dissemination | Digitalisierung | Digitization | Internationales Marketing | Internationale Marktsegmentierung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781035306435.00018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081100