Data deserts and black boxes : the impact of socio-economic status on consumer profiling
Year of publication: |
2024
|
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Authors: | Neumann, Nico ; Tucker, Catherine ; Kaplan, Levi ; Mislove, Alan ; Sapiezynski, Piotr |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 11, p. 8003-8029
|
Subject: | algorithmic fairness | consumer profiling | digital advertising | digital privacy | marketing: segmentation | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Datenschutz | Data protection | Werbewirkung | Advertising effects | Marktsegmentierung | Market segmentation |
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