Data‐Driven Approaches to Targeting Promotion E‐mails : The Case of Delayed Incentives
| Year of publication: |
2020
|
|---|---|
| Authors: | Kadiyala, Bharadwaj ; Özer, Özalp ; Şimşek, A. Serdar |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 30.2020, 3 (21.12.), p. 766-782
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.13316 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012410451