Data Driven Business Transformation : How Businesses Can Disrupt, Innovate and Stay Ahead of the Competition

Cover -- Title Page -- Copyright -- Contents -- Preface -- Glossary of terms -- Acknowledgements -- About the Authors -- Chapter 1 What is Transformation? -- Why data and not digital? -- Digitisation -- Digitalisation -- Digital -- Drivers -- Who should drive? -- Data literacy - the art of data -- Layer 1: data -- Layer 2: C3 -- Layer 3: knowledge -- Layer 4: wisdom -- Data literacy -- Data triangles -- Change adoption -- Transformation blockers -- Not having a clear vision of the end state -- Lack of adequate funding -- The wrong people -- The wrong skills -- No culture of transformation or no data culture -- Transformation is too hard for the organisation -- Disruption elsewhere: internal or external -- Chapter 2 Understand Your Starting Point -- Strategy -- Corporate governance -- Leadership and sponsorship -- Framework, process and tools -- Policies -- Information risk -- Architecture -- Organisation, roles and responsibility -- Skills -- Metrics -- Behaviour -- Technology -- Data maturity assessment -- What do you do with your maturity assessment? -- Slight aside -- Chapter 3 Making the Change Happen -- Methods and methodologies -- Chapter 4 Purpose -- Strategy -- Lauren Walker, CDO at Dentsu Aegis Network -- Data strategy tracks -- Workshops and interviews -- Vision -- Self-service -- Data science ambitions -- Data information ethics -- Corporate governance -- Felix van de Maele, CEO and Co-Founder, Collibra -- Information risk -- Kevin Fletcher, CDO, Director Data and Analysis,HM Revenue & Customs -- Chapter 5 People -- Skills -- Jez Clark, CEO EdenSmith -- Understand the skills required to fulfil roles in data -- The plan phase -- The build phase -- Run phase -- Behaviour -- Leadership -- Jo Coutuer, CDO, BNP Paradis Fortis -- Chapter 6 Method -- Organisation -- Graeme McDermott, CDP, Addison Lee -- Framework.