Data-driven insights : the power of genetic information in precision marketing
Nitesh Behare, Rashmi D. Mahajan, Ashish Mohture, Shrikant Waghulkar, Shubhada Nitesh Behare, Vinayak Shitole, Anandrao Bhanudas Dadas
| Year of publication: |
2024
|
|---|---|
| Authors: | Behare, Nitesh ; Mahajan, Rashmi D. ; Mohture, Ashish ; Waghulkar, Shrikant ; Behare, Shubhada Nitesh ; Shitole, Vinayak ; Dadas, Anandrao Bhanudas |
| Published in: |
Future of customer engagement through marketing intelligence. - Hershey PA : IGI Global, ISBN 979-8-3693-2367-0. - 2024, p. 41-65
|
| Subject: | Marketing | Personalisierung | Personalization | Gentechnik | Genetic engineering | Daten | Data | Datenschutz | Data protection | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2367-0.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015206726