Data-driven intelligence for SME e-business : a marketing and sales perspective
Michael Reinhold, Stephan Reinhold
| Year of publication: |
2014
|
|---|---|
| Authors: | Reinhold, Michael ; Reinhold, Stephan |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 31.2014, 4, p. 52-59
|
| Subject: | KMU | SME | Electronic Commerce | E-commerce | Marketing | Künstliche Intelligenz | Artificial intelligence | Marketingmanagement | Marketing management | Verkauf | Selling | Vertrieb | Physical distribution | Absatz | Sales |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010390898