Data-driven market effectiveness : the role of a sustained customer analytics capability in business operations
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram, Samuel Fosso Wamba
| Year of publication: |
2023
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|---|---|
| Authors: | Hossain, Md Afnan ; Akter, Shahriar ; Yanamandram, Venkata ; Wamba, Samuel Fosso |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 194.2023, p. 1-12
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| Subject: | Data-driven value generation | Retail business operations | Retail operations capability | Sustained customer analytics | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122745 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014475440