Data-driven Marketing : Insights aus Wissenschaft und Praxis
Silvia Boßow-Thies, Christina Hofmann-Stölting, Heike Jochims (Hrsg.)
| Year of publication: |
[2020]
|
|---|---|
| Other Persons: | Boßow-Thies, Silvia (ed.) ; Hofmann-Stölting, Christina (ed.) ; Jochims, Heike (ed.) |
| Institutions: | Springer Gabler <Firma> (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Informationsmanagement | Information management | Datenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIII, 310 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German |
| Notes: | Literaturangaben Enthält 13 Beiträge |
| ISBN: | 978-3-658-29994-1 ; 3-658-29994-0 ; 978-3-658-29995-8 |
| Other identifiers: | 10.1007/978-3-658-29995-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203723