Data-driven marketing : the 15 metrics everyone in marketing should know
Mark Jeffery
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Jeffery, Mark |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Marketing | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Budgetierung | Datenanalyse | Marketingstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXI, 298 S. Ill., graph Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index 1001 |
| ISBN: | 978-0-470-50454-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003879186