Data, Expert Knowledge and Decisions : An Interdisciplinary Approach with Emphasis on Marketing Applications

Online-Ressource (VIII, 380p. 117 illus)

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1 IntroductionCharacterization of Research Papers by Data Analysis Techniques -- The Interface Among Data Analysis, Marketing, and Representation of Knowledge -- 2 Decision Support for Marketing Problems -- PROLOG-Based Decision Support for Data Analysis in Marketing -- Market-Share Analysis: Communicating Results Through Spreadsheet-Based Simulators -- A PROLOG-Based PC-Implementation for New-Product Introduction -- Exploring the Possibilities of an Improvement of Stochastic Market Models by Rule-Based Systems -- The Development of a Knowledge Based Media Planning System -- 3 Decision Support Systems, Knowledge Representation, Applications other than Marketing -- KREDIT: KEE-Based Support for Credit Decisions in a Mail-Order Firm -- A Decision Support System for Vehicle Scheduling in Public Transport -- Developing a Decision Support System for Personnel Disposition in a Garage -Experiences Using the KEE Shell -- MIDAS: An Expert Debt Management Advisory System -- Incorporating Knowledge in Decision Support Systems -- Statistical Structures for Analyzing Time-Dependent Observations -- Data Analysis and Expert Systems: Generating Rules from Data -- Fuzzy Reasoning for Classification: An Expert System Approach -- OPTRAD: A Decision Support System for Portfolio Management in Stock and Options Markets -- Decision Support for Qualitative Data Analysis-KEE Shell Linked to FORTRAN Programs -- 4 Data Analysis and Marketing -- Marketing Application of Sequencing and Partitioning of Nonsymmetric and/or Two-Mode Matrices -- Multidimensional Scaling in Marketing Research: An Illustrative Application to a Telecommunications Pricing Problem -- Inferring an Ideal-Point Product-Market Map from Consumer Panel Data -- An Individual Importance Weights Model for Conjoint Analysis -- Dominated Options in Consumer Tradeoff Modeling: Is Their Occurrence Recognized? -- Market Segmentation by Dual Scaling Through Generalized Forced Classification -- Asymmetric Multidimensional Scaling of Car Switching Data -- Evolving Principal Clusters: Theory and Application to Management Monitoring -- The Importance of Unidimensional Unfolding for Marketing Research -- 5 Data Analysis -- The Effect of Measurement Error on Determining the Number of Clusters in Cluster Analysis -- On the Use of Simulated Annealing for Combinatorial Data Analysis -- Some Thoughts on Comparing Multivariate Data with the Map Locations at which they are Observed -- Classification of Microcomputers and Marketing Interpretation -- Second Order Regression and Distance Analysis.

10.1007/978-3-642-73489-2 [DOI]

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