Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing
Year of publication: |
2021
|
---|---|
Authors: | Hair, Joseph F. ; Sarstedt, Marko |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 1, p. 65-77
|
Subject: | Marketingtheorie | Marketing theory | Wissenschaftliche Methode | Scientific method | Künstliche Intelligenz | Artificial intelligence |
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