Data Mining and Marketing Intelligence

The technological advance has made possible to create data bases designed for the marketing intelligence, with the availability of large information. Data Mining is the process of selection, research and modeling of large amounts of data aimed to find out unknown business relationships in order to achieve a business edge. The Data Mining activity has a searching approach in the data analysis: discover unknown relationships, new relationships without an 'a priori' hypotheses on the subject.

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Year of publication:	2003
Authors:	Saccardi, Alberto
Published in:	Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2003, 2 Marketing Research and Global Markets, 5
Publisher:	University of Milano-Bicocca
Subject:	Marketing Research \| Market Research \| Data Mining \| Marketing Intelligence \| Modelling of Data Bases \| Data Mining Applications DOI:http://dx.doi.org/10.4468/2003.2.05saccardi

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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