Data mining in marketing : 15th International Workshop on Data Mining in Marketing, DMM 2019, New York, USA, July 19, 2019 : proceedings
Petra Perner (ed.)
| Year of publication: |
2019
|
|---|---|
| Other Persons: | Perner, Petra (ed.) |
| Institutions: | International Workshop on Data Mining in Marketing <15., 2019, New York, NY> |
| Publisher: |
Leipzig, Germany : ibai-publishing |
| Subject: | Applications in Marketing | Methods for User Profiling | Mining Insurance Data | E-Marketing with Data Mining | Logfile Analysis | Churn Management | Association Rules for Marketing Applications | Online Targeting and Controlling | Behavioral Targeting | Juridical Conditions of E-Marketing | Online Targeting | Control of Online-Marketing Activities | New Trends in Online Marketing | Aspects of E-Mailing Activities and Newsletter Mailing | Data Mining | Data mining | Online-Marketing | Internet marketing | Marketing | Social Web | Social web | Electronic Commerce | E-commerce | Zielgruppe | Target group | Online-Handel | Online retailing |
| Extent: | 1 Online-Ressource (circa 27 Seiten) Illustrationen |
|---|---|
| Conferences: | DMM ; 15 (New York) : 2015.07.19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 978-3-942952-66-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430815