Data mining techniques : for marketing, sales, and customer relationship management

Michael J. A. Berry; Gordon S. Linoff

MICHAEL J. A. BERRY and GORDON S. LINOFF are the founders of Data Miners, Inc., a consultancy specializing in data mining. They have jointly authored some of the leading data mining titles in the field, Data Mining Techniques, Mastering Data Mining, and Mining the Web (all from Wiley). They each have more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.

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Year of publication:	2004 ; 2. ed.
Authors:	Berry, Michael J. A. ; Linoff, Gordon
Publisher:	Indianapolis, Ind. : Wiley
Subject:	IT-gestütztes Marketing \| Computer-assisted marketing \| Data Mining \| Data mining \| Data Warehouse \| Data warehouse \| Data-Warehouse-Konzept \| Marketing

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Extent:	XXV, 643 S. graph. Darst.
Series:	Wiley technology publishing
Type of publication:	Book / Working Paper
Language:	English
ISBN:	0-471-47064-3 ; 978-0-471-47064-9 ; 978-0-7645-6907-4 ; 9786610352807 ; 978-0-471-47064-9
Classification:	Informationssysteme ; Betriebliche Information und Kommunikation
Source:	ECONIS - Online Catalogue of the ZBW

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