Data modalities, consumer attributes and recommendation performance in the fashion industry
Sylwia Sysko-Romańczuk, Piotr Zaborek, Anna Wróblewska, Jacek Dąbrowski, Sergiy Tkachuk
| Year of publication: |
2022
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|---|---|
| Authors: | Sysko-Romańczuk, Sylwia ; Zaborek, Piotr ; Wróblewska, Anna ; Dąbrowski, Jacek ; Tkachuk, Sergiy |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1279-1292
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| Subject: | Consumer loyalty | Data modalities | Fashion industry | Online recommendation system performance | Shopping involvement | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Personalisierung | Personalization | Online-Handel | Online retailing | Textilhandel | Textile distribution | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-022-00579-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463386