Data monetization : lessons from a retailer’s journey
Mohammad S. Najjar; William J. Kettinger
| Year of publication: |
2013
|
|---|---|
| Authors: | Najjar, Mohammad S. ; Kettinger, William J. |
| Published in: |
MIS quarterly executive : a research journal devoted to improving practice. - Bloomington, Ind. : School, ISSN 1540-1960, ZDB-ID 2083867-0. - Vol. 12.2013, 4, p. 213-225
|
| Subject: | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231159