Data strategies to support marketing: actionable business intelligence or data overload?
AnneMarie Scarisbrick-Hauser
| Year of publication: |
2007
|
|---|---|
| Authors: | Scarisbrick-Hauser, AnneMarie |
| Published in: |
Interactive and multi-channel marketing. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99277-4. - 2007, p. 192-216
|
| Subject: | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing | Informationsmanagement | Information management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522390