Data-use in marketing: A normative analysis from an artificial science perspective
| Year of publication: |
1993
|
|---|---|
| Authors: | Hornik, Jacob ; Cherian, Joseph |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 27.1993, 3, p. 229-238
|
| Publisher: |
Elsevier |