Data warehouse design to support customer relationship management analysis
Colleen Cunningham; Il-Yeol Song; Peter P. Chen
| Year of publication: |
2010
|
|---|---|
| Authors: | Cunningham, Colleen ; Song, Il-Yeol ; Chen, Peter P. |
| Published in: |
Strategic information systems ; Vol. 2. - Hershey, Pa. [u.a.] : Information Science Reference. - 2010, p. 731-752
|
| Subject: | Beziehungsmarketing | Relationship marketing | Data Warehouse | Data warehouse | Klassifikation | Classification |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003903322