Database Marketing : analyzing and managing customers
Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin
| Year of publication: |
2008
|
|---|---|
| Authors: | Blattberg, Robert C. ; Kim, Py·ong-do ; Neslin, Scott A. |
| Publisher: |
New York, NY : Springer |
| Subject: | Kundendatenbank | Kundenmanagement | Marketinginformationssystem |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 871 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-387-72578-9 ; 978-1-4419-0332-7 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004908427