Database marketing process supported by ontologies : an oil company distribution network case study
Filipe Mota Pinto
| Year of publication: |
2012
|
|---|---|
| Authors: | Pinto, Filipe Mota |
| Published in: |
Customer relationship management and the social and semantic web : enabling cliens conexus. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-044-0. - 2012, p. 189-211
|
| Subject: | Wissensmanagement | Knowledge management | Datenbank | Database | Ontologie | Ontology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377733