Database Paper-The IRI Marketing Data Set
| Year of publication: |
2008
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|---|---|
| Authors: | Bronnenberg, Bart J. ; Kruger, Michael W. ; Mela, Carl F. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 4, p. 745-748
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