Databases & knowledge systems in merchandising
Alternative title: | Databases and knowledge systems in merchandising |
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Year of publication: |
1991
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Authors: | MacCann, John Monroe ; Gallagher, John P. |
Publisher: |
New York : van Nostrand Reinhold [u.a.] |
Subject: | Merchandising | Datenbank |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Database submission : the ISMS durable goods data sets
Ni, Jian, (2012)
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Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark, (2014)
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Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M., (2015)
- More ...
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Expert systems for scanner data environments : the marketing workbench laboratory experience
MacCann, John Monroe, (1990)
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A study of market segment response to the marketing decision variables
MacCann, John Monroe, (1973)
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The marketing workbench : using computers for better performance
MacCann, John Monroe, (1986)
- More ...