David takes on Goliath: An analysis of survey evidence in a trademark dispute
| Year of publication: |
2003
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|---|---|
| Authors: | Hoek, Janet ; Gendall, Philip |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 45.2003, 1, p. 99-122
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