David versus Goliath : service quality factors for niche providers in online retailing
Ines Brusch, Benjamin Schwarz, Rebecca Schmitt
| Alternative title: | David vs. Goliath |
|---|---|
| Year of publication: |
2019
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| Authors: | Brusch, Ines ; Schwarz, Benjamin ; Schmitt, Rebecca |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 266-276
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| Subject: | Customer satisfaction | Market leader vs. niche provider | E-commerce | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing | Electronic Commerce | Nischenstrategie | Niche marketing strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.05.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114169