Dazing diversity : investigating the determinants and consequences of decision paralysis
Frank Huber; Sören Köcher; Johannes Vogel; Frederik Meyer
| Year of publication: |
2012
|
|---|---|
| Authors: | Huber, Frank ; Köcher, Sören ; Vogel, Johannes ; Meyer, Frederik |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 6, p. 467-478
|
| Subject: | Produktdifferenzierung | Product differentiation | Kaufentscheidung | Purchase decision | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009554783