Deal or no Deal? : how number of buyers, purchase limit, and time-to-expiration impact purchase decisions on group buying websites
Keith S. Coulter; Anne Roggeveen
| Year of publication: |
2012
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|---|---|
| Authors: | Coulter, Keith S. ; Roggeveen, Anne |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 25516620. - Vol. 6.2012, 2, p. 78-95
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010039109