Dealership Performance Evaluation in Supply Chain With DEMATEL and ELECTRE Methods

The supply chain is a complex system in which a number of companies work together to maintain final customer satisfaction and sustainable success. Supply chain collaboration is important to perform supply chain activities smoothly and gain a general supply chain success. In this study, we consider the importance of dealership performance evaluation in a supply chain. The dealers have a critical role in a supply chain since they have a direct relationship with the final customers. From this point of view, dealership performance evaluation is one of the important activities in supply chain management. The DEMATEL (Decision making trial and evaluation laboratory) method is used to determine the importance level and the causal relationship between key performance indicators (KPIs) to be used in dealership performance measurement. Thus, it has been determined which criteria should be given importance in improving dealership performance. In addition, a model has been developed for dealership performance evaluation using the ELECTRE method