Dealing with environmental uncertainty: The value of scenario planning for small to medium-sized entreprises (SMEs)
| Year of publication: |
2008
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|---|---|
| Authors: | Johnston, Michael ; Gilmore, Audrey ; Carson, David |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 11, p. 1170-1178
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