Dealing with resource disadvantage : generic strategies for SMEs
Khai S. Lee; Guan H. Lim; Soo J. Tan
| Year of publication: |
1999
|
|---|---|
| Authors: | Lee, Khai S. ; Lim, Guan-hua ; Tan, Soo J. |
| Published in: |
Small business economics : an entrepreneurship journal. - Dordrecht [u.a.] : Springer, ISSN 0921-898X, ZDB-ID 1024560-1. - Vol. 12.1999, 4, p. 299-311
|
| Subject: | Strategisches Management | Strategic management | KMU | SME | Nischenstrategie | Niche marketing strategy | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Small business economics |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001425976