Dear Mr Chocolate : constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
Lia Zarantonello; Harri T. Luomala
| Year of publication: |
2011
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|---|---|
| Authors: | Zarantonello, Lia ; Luomala, Harri T. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 1, p. 55-82
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| Subject: | Süßwaren | Confectionery | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008858055