Death primes in advertisements : how international advertisers can ensure their message is effective
Elizabeth A. Minton, Heejung Park and Nathalie Spielmann
| Year of publication: |
2022
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|---|---|
| Authors: | Minton, Elizabeth A. ; Park, Heejung ; Spielmann, Nathalie |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 6, p. 1143-1177
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| Subject: | COVID-19 | death anxiety | death primes | International advertising | terror management theory | Werbung | Advertising | Internationales Marketing | International marketing | Sterblichkeit | Mortality | Werbewirkung | Advertising effects | Coronavirus | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1979787 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362130