Debiasing Strategies in the Price Management Process

Pricing executives are prone to a number of biases that can partly explain the theory-practice gap in price management. Decision makers can successfully counteract such irrationalities with so-called debiasing strategies. This article provides an overview of the most relevant approaches and analyzes the extent to which these are already applied in the price management practice.

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Year of publication:	2017
Authors:	Bergers, Dominic ; Faßnacht, Martin
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 34.2017, 6, p. 50-58
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/275947 [Handle] RePEc:zbw:hsgmrs:275947 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337432