Decca tests contextual mobile marketing
David Sear
| Year of publication: |
2014
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|---|---|
| Authors: | Sear, David |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 3, p. 226-228
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| Subject: | mobile marketing | contextual marketing | Decca | Weve | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347059