Deception in advertising revisited : antecedents and differences in perception across consumer groups
Doaa Fathy, Tamer H. Elsharnouby, Ehab Abou Aish
| Year of publication: |
2016
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|---|---|
| Authors: | Fathy, Doaa ; Elsharnouby, Tamer H. ; Aish, Ehab Abou |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 8.2016, 4, p. 403-425
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| Subject: | advertising deception | perceived deception in advertising | marketing ethics | telecom sector | Egypt | Ägypten | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbebeschränkung | Advertising regulation | Werbewirkung | Advertising effects | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011644861