Deciphering factors that make a narcissistically loved salon brand
Abhigyan Sarkar and Juhi Gahlot Sarkar, Kokil Jain and Isha Sharma
| Year of publication: |
2023
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|---|---|
| Authors: | Sarkar, Abhigyan ; Sarkar, Juhi Gahlot ; Jain, Kokil ; Sharma, Isha |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 11, p. 1497-1515
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| Subject: | Anxious attachment style | Beauty salon brands | Brand happiness | Brand-goal congruence | Consumer cynicism | Narcissistic brand love | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Emotion | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-02-2023-0079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484101