Decision-based voter segmentation : an application for campaign message development
Joan M. Phillips; Thomas J. Reynolds and Kate Reynolds
| Year of publication: |
2010
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|---|---|
| Authors: | Phillips, Joan M. ; Reynolds, Thomas J. ; Reynolds, Kate |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 3/4, p. 310-330
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| Subject: | Marktsegmentierung | Market segmentation | Wahlverhalten | Voting behaviour | Entscheidung | Decision | Werbeplanung | Advertising planning | Politik | Politics | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650077