Decision difficulty in the age of consumer empowerment
Susan M. Broniarczyk; Jill G. Griffin
| Year of publication: |
2014
|
|---|---|
| Authors: | Broniarczyk, Susan M. ; Griffin, Jill G. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 4, p. 608-625
|
| Subject: | Decision difficulty | Consumer empowerment | Assortment | Customization | Word-of-mouth | Decision aids | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410172