Decision-Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information
| Year of publication: |
2004
|
|---|---|
| Authors: | Jae, Haeran ; DelVecchio, Devon |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 38.2004, 2, p. 342-354
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