Decision making in a changing environment : contribution of marketing models
Michel Barjanski; Jean-Philippe Faivre; Jean-Paul Frappa
| Year of publication: |
1979
|
|---|---|
| Authors: | Barjanski, Michel ; Faivre, Jean-Philippe ; Frappa, Jean-Paul |
| Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - Vol. 32.1979, p. 65-144
|
| Subject: | Absatz | Entscheidung | Decision | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003481747