Decision Process Evolution in Customer Channel Choice
| Year of publication: |
2011
|
|---|---|
| Authors: | Valentini, Sara ; Montaguti, Elisa ; Neslin, Scott A |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 6, p. 72-87
|