"Decision research" correlates directly with better business performance
| Year of publication: |
2007
|
|---|---|
| Authors: | Ganeshasundaram, Raguragavan ; Henley, Nadine |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 25.2007, 1, p. 45-65
|