Decision rules for media scheduling: Static campaigns
Alec M. Lee
| Year of publication: |
1962
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|---|---|
| Authors: | Lee, Alec M. |
| Published in: |
Operational research quarterly : OR. - London [u.a.] : [Verlag nicht ermittelbar], ISSN 0030-3623, ZDB-ID 207376-6. - Vol. 13.1962, 3, p. 229-243
|
| Subject: | Werbewesen |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002373436